Final Four: The best time of year for college basketball

Viewership in both men and women's college basketball has climbed in recent years, bolstered mostly by college-educated men who watch on online streaming services. About 22% of internet-using Americans watch NCAA basketball, according to a survey from S&P Global Market Intelligence Kagan. The survey also found that 7% of respondents watch women's college basketball, a figure that increased to 9% this month.