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Top moments from Bad Bunny Super Bowl halftime performance
The Associated Press' Jonathan Landrum Jr. joins LiveNOW's Andy Mac to discuss Bad Bunny's performance at halftime of Sunday's Super Bowl.
More than three weeks after the Super Bowl, Roc Nation says its halftime show starring Bad Bunny this year reigned in record global viewership to be the most-watched Super Bowl show performance of all time.
Here’s what Roc Nation is saying:
Roc Nation halftime shows
Big picture view:
Roc Nation, an entertainment company founded by Jay-Z, has produced the halftime show entertainment since partnering with the NFL in 2019.
Those who have headlined a Roc Nation halftime show include Shakira and Jennifer Lopez (2020), The Weeknd (2021), Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar (2022), Rihanna (2023), Usher (2024), Kendrick Lamar (2025) and Bad Bunny (2026).
RELATED: Bad Bunny takes center stage for Super Bowl halftime show
Bad Bunny’s halftime show
FILE - Bad Bunny performs during Super Bowl LX Patriots vs Seahawks Apple Music Halftime Show at Levi's Stadium in Santa Clara, California on February 8, 2026. (Photo by Josh Edelson / AFP via Getty Images)
What they're saying:
Roc Nation said this week that Bad Bunny set a global viewership record for the most-watched Super Bowl halftime show performance of all time.
By the numbers:
Roc Nation said Bad Bunny’s show garnered 4.157 billion views across global and U.S. broadcasts, YouTube and digital properties in the first 24 hours.
READ MORE: Bad Bunny halftime show and Turning Point: How many people watched in the US
Dig deeper:
In the U.S. alone, Bad Bunny’s show was highly watched – but didn’t create a new record.
Nielsen’s Big Data + Panel shared that viewership of Bad Bunny’s halftime show averaged at 128.2 million viewers from 8:15 p.m. to 8:30 p.m. ET, making it the fourth-most watched halftime show in recorded history.
Earlier:
The NFL and Ripple Analytics shared similar numbers to Roc Nation’s in the days following the Super Bowl, saying total social media consumption of Bad Bunny’s halftime show set a record of 4 billion views – which was a 137% increase over last year.
The Source: Information in this article was taken from a Roc Nation social media post and previous FOX Television Station reporting. This story was reported from Detroit.