YouTube raises US subscription prices for 1st time in years
FILE - The YouTube logo appears on a smartphone screen with an illustration of a streaming site catalog in the background. (Photo Illustration by Samuel Boivin/NurPhoto via Getty Images)
YouTube raised its subscription prices in the United States on Friday.
It’s the first time in three years that the video streaming platform has increased prices, according to a Reuters report.
By the numbers:
The new prices are as follows:
- YouTube Premium: $15.99
- YouTube Premium family plan: $26.99
- YouTube Lite: $8.99
- YouTube Music Premium: $11.99
What they're saying:
"This change allows us to maintain the features our members value most: ad-free viewing, background play, and a massive library of 300M+ tracks on YouTube Music. We continue to offer several plans, ensuring subscribers can choose the option that works best for them," YouTube told USA Today.
Big picture view:
YouTube joins a growing list of entertainment streaming services increasing their prices.
Last year, Netflix announced it was raising prices for its subscribers.
Other companies that raised prices in the last year included Disney+ and Hulu, Peacock and Spotify.
The Source: Information for this article was taken from reporting by Reuters, USA Today, Variety and previous reporting by FOX Local. This story was reported from San Jose.