Harris vs. Trump: New poll shows voter shift on who's better for economy
A new poll reveals that voters are split over which presidential candidate can handle certain economic issues.
The poll suggests that former president Donald Trump has lost what had been an advantage on the economy, which many voters say is the most important issue this election season above abortion, immigration, crime and foreign affairs.
Vice President Kamala Harris has earned slightly better marks on elements such as taxes for the middle class.
A majority of registered voters in the survey by The Associated Press-NORC Center for Public Affairs Research describe the economy as poor. About 7 in 10 say the nation is going in the wrong direction.
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An AP-NORC poll conducted in September found neither Harris nor Trump had a clear advantage on handling "the economy and jobs." But this poll asked more specific questions about whether voters trusted Trump or Harris to do a better job handling the cost of housing, jobs and unemployment, taxes on the middle class, the cost of groceries and gas, and tariffs.
The poll found that 46% of voters prefer Harris on middle-class taxes, compared to 35% for Trump. Harris also has a slight advantage on the cost of housing. Voters are about evenly divided on whether Trump or Harris is better on prices for everyday essentials like groceries and gas, and neither candidate has an edge on jobs and unemployment.
However, voters are slightly more likely to prefer Trump on the issue of tariffs, which were defined in the poll as taxes on imported goods.
Voters see Harris more favorably than Trump
About half of voters have a very or somewhat favorable opinion of Harris, while 46% see her unfavorably. Meanwhile, about 4 in 10 voters have a positive view of Trump and about 6 in 10 have an unfavorable view. Trump’s favorability ratings have been remarkably consistent over the last few months, even after two assassination attempts and a felony conviction.
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Compared to last month, views of the candidates are stable among Black and Hispanic voters, as well as among men and women. Black voters' views of Harris are overwhelmingly positive — about three-quarters have a favorable view of the Democratic candidate — and their views of Trump are negative, with about 2 in 10 holding a favorable view. Hispanic voters also view Harris more favorably than Trump, although the gap is narrower: About 6 in 10 Hispanic voters have a favorable view of Harris and about 4 in 10 have an favorable view of Trump.
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The poll also shows a gender gap in views of the candidates heading into the final days of the election.
About half of women voters have a favorable impression of Harris, while only around one-third see Trump favorably. Among men, about half have a favorable view of Harris and a similar share have a positive opinion of Trump.
Voters are pessimistic about the economy, country
About half of voters describe the nation’s economy as very or somewhat poor. Republicans and independents are more likely than Democrats to express that view. There are modest signs of improvement, however, compared to an AP-NORC poll from October 2023, when about 7 in 10 U.S. adults thought the U.S. economy was in bad shape. The number was even worse in October 2022, when close to 8 in 10 Americans described the economy as poor.
About two-thirds of voters also say the country is headed in the wrong direction, while roughly one-third say things are moving in the right direction. Pessimism on that question has been fairly consistent over the last three years, although closer to 8 in 10 Americans thought the U.S. was heading in the wrong direction a year ago. U.S. adults were similarly gloomy just before the last presidential election, according to an AP-NORC poll from October 2020 when roughly 7 in 10 Americans felt the country was headed in the wrong direction.
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Overall, the new poll highlights signs of trouble for both candidates as they work to assemble winning coalitions.
Younger voters are considerably more pessimistic about the health of the economy than older voters, and that's not good news for Harris, whose party has long relied on strong support from voters of color and young people.
Voters under the age of 45 are also slightly less likely than voters over 45 to trust Harris to handle the cost of housing or the cost of groceries and gas, although that doesn't mean they prefer Trump. Sizable shares of younger voters — about one-quarter on both issues — trust neither candidate or both equally.